Advertising Opportunities
Charles J. Orlando is a prolific writer, bestselling author, and TV personality who has built a known brand in the field of relationships, dating, marriage, love, and advice. That market is made up of men and women.. but skewed very much female. The problem: Advertisers don't know how to reach them effectively.
Let's look at the data:
Women represent a $2.4 trillion market — online and offline.
Women make or influence 85% of all purchasing decisions, including cars, healthcare, electronics, and brands/products for the man in their lives.
In 40% of households with children, women are the primary breadwinners.
19% of married women age 47–65 currently out-earn their husbands.
Despite these numbers, 91% of women polled say that advertisers don’t understand them or their needs.
The contrast: Charles J. Orlando gets it.
Charles has nearly 2 million readers and fans worldwide, with a high concentration in the domestic United States, Australia, and the United Kingdom. Every month, hundreds of thousands visit his Facebook and Instagram pages, open his emails and read his blog to connect with him. What sets Charles apart from other writers is his personal, ongoing connection with his readers and fans. According to a recent study by Social Media analyzer Visibli, “On average, celebrities and artists get 192 ‘Likes’ per post... which is almost twice what brands and media companies get.” With an average of 4,200 “likes” and 350 comments per post—and nearly 65% of his fanbase returning every month to his Facebook Page—Charles’ level of engagement is off the charts, rivaling media stars and first class brands alike, proving that the social nature of relationships is a natural match with his approach.
Audience Demographics
Social Engagement
1.1 million followers on Facebook (100% organic growth)
73% of fans are women, 18-54 years old
Ranked in the top 15 of all authors on Facebook (Source: Quintly Analytics)
35% of fans engaged weekly
6x reach for post and interactions
Website Traffic
100k unique visitors driving 360K page views/mo
Email Marketing
32k double opt-in subscribers
“Charles successfully demonstrates what may very well be the ultimate secret of success in social media: Share a strong point of view with a human personality, and do it consistently. That’s the spark that fans can’t help but flock towards.”
Advertising Opportunities
Article/Editorial Sponsorship - $250/mo (three month min.)
Ad creative (250 x 300) embedded in a specific article/advice post on theproblemismen.com and charlesjorlando.com. Must be responsive text or graphical ad.
Sponsored Blog Post + Responsive Ad - $1,000 (flat-fee)
Written content posted on theproblemismen.com and charlesjorlando.com (content subject to review and approval). Includes a static sponsor advertisement embedded within the content.
Run-Of-Site - $150/mo (three month min.)
Ad creative (250 x 300) running and rotating across all content on theproblemismen.com and charlesjorlando.com. Must be responsive text or graphical ad.
Email Banner Ad - $5/M
Ad or banner embedded within a general email or newsletter from Charles J. Orlando to 74,000 double opt-in subscribers.
Dedicated Email Blast - $450 (for two mailings)
Exclusive sponsorship of an email from Charles J. Orlando to 74,000 double opt-in subscribers.
Social Media Post/Live Feed Mention - $1,000/post (two post min.)
Reach Charles J. Orlando's global fanbase on Facebook and Instagram. Content and link subject to review and approval.
Custom packages are also available.